365 Ways #187–The Green Washing Index Posted on October 12, 2010, 0 Comments

#187--Are you confused about which businesses are really concerned and taking action to help the environment? Now there's a website which rates ads and the environmental marketing claims being made by the advertisers.

www.greenwashingindex.com is a site that keeps advertisers honest while helping consumers navigate through all the hype. There consumers can post and rate ads they've seen as being authentic, suspect, or completely bogus. By doing so, you help educate your fellow consumers. And because consumption is one thing us humans are good at, it's a great idea to make us conscious of our consumption. Making informed decisions about where to spend one's money to affect change is the only way many of these companies will hear the demand for greener alternatives. So let's go make them listen!